Entry Form Questions

SECTION 3: BRINGING THE STRATEGY & IDEA TO LIFE: Could you please explain a little bit more what exactly the question is in 3a, 3b and 3c and how the three sections/ three questions are to be separated in terms of content. 

Regarding section 3, entrants should articulate the creative and media strategies (not just tactics) and how the idea and strategy were brought to life. Ensure responses details the ‘why’ behind their choices. Please see Effective Entry Guide for reference including judges advice.

Question 1